News for WhatsApp were announced during the Facebook Marketing Summit event. It included information that the messenger will start showing ads from next year. Matt Navara is a social media expert accompanying the event. According to him, ads will be displayed in Status. As WhatsApp’s Stories mode is called.
The advertisements should not be very different from what we currently see in Instagram and Messenger. In addition to the advertisements, the WhatsApp Business platform, used by companies, will have messages with richer formats. It will also have the option to create a product catalog where one can easily find all the sold items.
Coming Soon to @WhatsApp…
– WhatsApp Status (Stories) to get Ads in 2020
– WhatsApp for Businesses to get richer messaging format options
– WhatsApp product catalog to be integrated with existing Facebook Business Manager catalog
— Matt Navarra (@MattNavarra) May 21, 2019
With the news, the idea is that you can publish ads on Facebook with links to WhatsApp. There the consumer can directly contact the company or person who is offering the service. We expect the ads to arrive only in 2020. However, the other news will be available later this year.