The Snapchat, although already a little low, was a tremendous success a few years ago. Its short photos or videos feature, that stay posted for just 24 hours and then disappear, has revolutionized social networks and inspired apps like Instagram which created the famous Stories and took the original app out of the spotlight.
In a conversation with Josh Constine, editor-in-chief of TechCrunch, during the SXSW festival in Texas, Instagram co-creators Kevin Systrom and Mike Krieger said they stole the idea of Snapchat to put it in their own app. The explanation, however, implies that they just took to the users what they wanted.
Instagram, already in early 2017, was strong on Snapchat in number of users and published Stories
“For a long time, people’s profiles [on the Instagram] were filled with Snapchat links,” Systrom said. “It was clear that people were trying to put the two products together. So we gave them what they wanted. ” The feature, which premiered at Snapchat in 2013, eventually painted on Instagram in 2016 and was a total success.
Copy or inspiration?
The feature, however, seems to have worked only on Instagram. Since other shameless copies of Snapchat, such as on Facebook and WhatsApp – not by chance all products of the same owner -, did not work very well. Even with the platforms forcing tool was used. Instagram, already in early 2017, was strong on Snapchat in number of users and Stories published.
As much as the co-creators claim to have only brought users the appeal they seemed to want. It’s still an insider’s throw that turned out to be quite advantageous for Instagram. It still crippled Snapchat and left it behind.