Apple announced on January 29 that it will reduce the price of the iPhone in some countries. In an interview with Reuters, company president Tim Cook anticipated the news when he spoke about declining sales in some countries. In those countries, the currency fluctuations have pushed smartphone prices up over the past year.
“When you look at foreign currencies, and then particularly for those markets that have weakened over the last year, the increases [in iPhone prices ] were obviously higher”. He said.
“And as we arrived in January and we evaluated the macroeconomic condition of some of these markets, we decided to go back to something proportional to what our local prices were a year ago in the hope of helping sales in those regions”. Cook added.
That is, Apple must incorporate at least part of the exchange rate variation to boost its sales in some countries. Thereby offering cheaper iPhones. However, the company has not revealed which locations will benefit from the reduction? How much the average price of the smartphone should fall? Or which models will be taken into account?